PRESS KIT
So you want to write about JOI, but don’t know where to start? First off, thank you for your interest! Here are some images and copy that might help you share our story.
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PUBLICATIONS
“We’re like a Swiss army knife — there are possibilities,” Jimenez said. “People realize they can horde this stuff, just put it in their pantry, use it in a million different things, family recipes, or use every single day.”
MIAMI HERALD
"Every Sunday, I take down my blender to set myself up for the week ahead. I don’t know what the world, or my grocery store, will look like in a month, but I know I’ll have nut milk in the fridge."
BON APPETIT
"What’s even better is that the jar of Joi is shelf-stable, even after opening. Almond lasts for 18 months in the pantry, and cashew for 12. Since the product can safely standby, fresh nut milk can be prepared in minutes whenever you need it."
FOOD NETWORK
“You’ll want to stock your pantry with this new brand. A shelf-stable, non-dairy milk with one ingredient? Sign us up!”
MYRECIPES.COM
“You’ve GOT to see this new way of making the most delicious almond milk at home. It’s going to change your life!”
VEGNEWS Magazine
“We all love the idea of homemade almond milk but not the process...introducing JOI!! Absolute Game Changer!!!! You’ll love the simple process as much as the single ingredient almond milk."
MARCO BORGES, 22Days Nutrition
"The most sustainable plant milk"
Douglas Yu
Review Title.
JOI’s milk alternatives are a new kind of pantry staple
Kristin Toussaint